Peter Schreyer, President and Chief Design Officer of Kia Motors Corporation and Hyundai Motor Group, has been bestowed with the prestigious Lifetime Design Achievement Award from EyesOn Design.
Schreyer was recognised at the Detroit Institute of Ophthalmology's Vision Honored award ceremony for his work overseeing the global design strategy of Kia Motors. The EyesOn Design award is significant as previous winners of the award make up the judging panel.
Since joining Kia in 2006, Schreyer has revolutionised the Korean marque's styling, and, among other design characteristics, is responsible for the signature tiger nose grille, which identifies all current models.
Schreyer leads design strategy for both Kia and Hyundai, and oversees Kia's three design studios in Korea, Germany and the U.S.A.
"We, and the whole design community, are excited and proud that Peter is receiving the Lifetime Design Achievement award. In getting this award, he joins the absolute luminaries of car design," remarked Dr. Philip Hessburg, Medical Director at the Detroit Institute of Ophthalmology in resenting the award.
Schreyer was recognised at the Detroit Institute of Ophthalmology's Vision Honored award ceremony for his work overseeing the global design strategy of Kia Motors. The EyesOn Design award is significant as previous winners of the award make up the judging panel.
Since joining Kia in 2006, Schreyer has revolutionised the Korean marque's styling, and, among other design characteristics, is responsible for the signature tiger nose grille, which identifies all current models.
Schreyer leads design strategy for both Kia and Hyundai, and oversees Kia's three design studios in Korea, Germany and the U.S.A.
"We, and the whole design community, are excited and proud that Peter is receiving the Lifetime Design Achievement award. In getting this award, he joins the absolute luminaries of car design," remarked Dr. Philip Hessburg, Medical Director at the Detroit Institute of Ophthalmology in resenting the award.
