Before the end of the decade, Mercedes-Benz will expand its product range into a promising segment by launching the first pickup from a premium manufacturer.

Thanks to their versatility, all-round utility, and payload of around one metric ton, pickups are popular across the world and thus have good sales potential.

The mid-sized pickup segment is currently undergoing a transformation worldwide. More and more pickups are being used for private purposes, and commercial as well as private users are increasingly asking for vehicles that have car-like specifications.

Mercedes-Benz is the first premium manufacturer to respond to this market shift by developing its own pickup. A similar example was the successful introduction of the M-Class around 20 years ago. As the first sport utility vehicle (SUV) from a premium manufacturer, the M-Class completely redefined the segment.

The Mercedes-Benz Vans division is responsible for the new vehicle. With its many years of experience in developing, manufacturing, and marketing vehicles that are used commercially as well as privately, Mercedes-Benz Vans is ideally suited to enter the mid-sized pickup segment and launch a Mercedes-Benz pickup on the market for the first time in the company's history. Current models such as the V-Class and the Vito demonstrate that Mercedes-Benz Vans has the high-level of expertise to successfully serve customers from a wide variety of private and commercial sectors.