Toyota has been announced as a new official partner to the England and Wales Cricket Board (ECB).
Toyota will gain extensive live and recorded exposure, with prominent advertising at grounds around the country and headline sponsorship of Channel 5's international cricket highlights peak-time television coverage. It will also have access to England's top players for a range of new marketing and publicity opportunities.
Matt Harrison, Toyota GB President and Managing Director, said, "Our partnership with the ECB is an excellent opportunity for us to support a fantastic sport that reaches millions of people. We're proud to be backing England for every success this summer and beyond and providing its players and personnel with vehicles they can depend on."
The agreement with the ECB is the latest in a distinguished list of Toyota international sports sponsorship, including an agreement earlier this year with the International Olympic Committee to become part of The Olympic Partner programme.
