Acura will unveil the Acura Precision Concept at the 2016 North American International Auto Show in Detroit on 12th January 2016, and has released a teaser image of the concept model.
Acura is determined to inject some a larger performance aura into its brand, and it plans to do that with stronger design language. Created by the Acura Design Studio in California, the Acura Precision Concept will help set the direction for future Acura design; in particular, the next generation of performance-luxury sedans.
"The Acura Precision Concept will signal the stronger and sharper focus of Acura styling on our core DNA we call 'precision crafted performance'," said Dave Marek, Global Creative Director for the Acura brand. "It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next generation of Acura vehicles, especially for our sedans."
