Land Rover Classic is underscoring its commitment to providing the very best cars, services, parts and experiences to passionate Land Rover customers with the launch of the Reborn initiative for the iconic Series I at Techno-Classica in Essen, Germany. Reborn offers 25 prospective customers the unique opportunity to purchase an original and highly collectable Land Rover Series I directly from Land Rover Classic.

Land Rover Classic's expert team has drawn on decades of experience to hand-pick 25 Series I chassis from Land Rover's global network. Each model will undergo a complete restoration according to the brand's original 1948 factory specification and using Land Rover Classic Parts to preserve authenticity. This includes the choice of five period finishes including Light Green, Bronze Green, RAF Blue, Dove Grey and Poppy Red.

Customers will be able to select their preferred base vehicle with the help and guidance of Land Rover Classic's experienced restoration team, and they will be able to follow the restoration of their cherished Series I from start to finish at Land Rover's new Classic workshop located within the original Defender production centre at Solihull.

Tim Hannig, Director, Jaguar Land Rover Classic, said, "The launch of the Reborn initiative represents a fantastic opportunity for customers to own a valuable and collectable automotive icon. Reborn showcases Land Rover Classic's expertise in restoring and maintaining our loyal customers' prized Land Rovers. It also demonstrates the business' commitment to supporting customers with original and genuine parts for Land Rover models that have been out for production for longer than 10 years."