Performance Motors Limited, the authorised dealer for BMW cars and BMW motorcycles in Singapore, today opened the doors of its newly renovated BMW showroom at Sime Darby Performance Centre, 303 Alexandra Road. With the launch of this new generation of showrooms, PML will also be introducing 'Future Retail' - a comprehensive BMW Group programme at this centre.

With Future Retail, the BMW Group has a number of objectives - increase customer satisfaction, strengthen customers' knowledge of products and technologies and improve efficiency. This entails a whole range of initiatives and tools that will set new standards for retail in the automotive industry.

"The world of retail is changing at a rapid pace, especially in a market like Singapore. At Performance Motors, we always aim to exceed the needs and expectations of our customers. Therefore, it is essential that we transform the way we interact with them to deliver an inspiring premium retail experience from the moment they enter our showroom," said Mr. Horst Herdtle, Managing Director of Performance Motors Ltd.

"BMW Future Retail incorporates a new customer journey by the showroom design, new digital tools, as well as changes in the roles and responsibilities of some front-line staff to create a modern, premium and enjoyable brand experience for our customers." From new digital communication equipment, such as the Virtual Product Presentation device, to an all new cafe area and a new kids' corner on the first floor, customers are immersed in an engaging and interactive retail environment.