Imagine if vehicles of the future were friendly, and focused on you. That's the vision behind Toyota's Concept-i. Announced at the 2017 Consumer Electronics Show in Las Vegas, the groundbreaking concept vehicle demonstrates Toyota's view that vehicles of the future should start with the people who use them.

At the heart of Concept-i is a powerful Artificial Intelligence (AI) that learns with the driver to build a relationship that is meaningful and human. More than just driving patterns and schedules, the concept is designed to leverage multiple technologies to measure emotion, mapped against where and when the driver travels around the world. The combination gives Concept-i exceptional ability to use mobility to improve quality of life.

What's more, the AI system leverages advanced automated vehicle technologies to help enhance driving safety, combined with visual and haptic stimuli to augment communication based on driver responsiveness. While under certain conditions users will have the choice of automated or manual driving based on their personal preference, Concept-i seamlessly monitors driver attention and road conditions, with the goal of increasing automated driving support as necessary to buttress driver engagement or to help navigate dangerous driving conditions.