Aston Martin has chosen the 2017 Geneva Motor Show to launch AMR - an exciting new brand that promises a new dimension of race-inspired dynamism and performance. Reflecting Aston Martin's racing pedigree, AMR takes technology and inspiration from motorsport to amplify the sporting prowess present across the model range.

With enhanced performance, sharper dynamics and a more powerful design language, AMR takes Aston Martin's road cars to new and exciting extremes. Two AMR concepts have been unveiled in Geneva - the Rapide AMR and Vantage AMR Pro.

Featuring a 592bhp version of Aston Martin's celebrated 6.0-litre naturally aspirated V12 breathing through a new quad-exhaust system, the Rapide AMR is the world's fastest and most thrilling four-door, capable of 338km/h. The Vantage AMR Pro is an extreme, track-only expression of performance and the ultimate iteration of the Vantage. Powered by a 500bhp development of Aston Martin Racing's GT4 race engine, the Vantage AMR Pro is the most powerful V8 Vantage ever.