At the first Audi Summit this Tuesday, the premium brand is presenting innovations along its path to becoming the premium digital car company. Barcelona, Spain, is the venue for the exclusive brand event at which 2,000 guests from all over the world will experience the premiere of the new Audi A8 and other technological milestones from the brand with the four rings.

The brand's exhibition showcases new concepts for individual mobility in the digital age, with topics of the future such as sustainable manufacturing, lightweight construction, connectivity, piloted driving and digital services. During the one-hour product presentation of approximately 70 cars, the new Audi A8 is the star.

The Audi flagship is now in its fourth generation. Its design language represents the new face of the brand and its on-board technology is pioneering, making Audi the world's first premium manufacturer with a fully electrified model series.

The mild hybrid - with its 48V main electrical system - allows coasting with its engine switched off and drivetrain decoupled, an extended start-stop mode and a high level of brake-energy recuperation. The Audi A8 is also the world's first series-produced car developed for highly automated driving. In traffic jams on the highway, it can take over control at speeds up to 60km/h while the driver can be otherwise occupied.

At the premiere of the Audi Summit, the company is also presenting its Audi AI technology. The Audi AI trademark stands for concepts such as autonomy, intelligence and innovation. Audi AI will make its occupants' lives easier and journeys safer among other things with the aid of artificial intelligence. The Audi of the future will continually learn and develop its capabilities, while the technology adapts to people's individual needs. Audi AI will also suggest appropriate services and books if desired by its passengers, like a concierge.