Seat will be opening a unique concept on the corner of Paseo de Gracia and Avenida de Diagonal, at the intersection of the two major arteries of Barcelona, Spain. The new space is aimed at becoming a benchmark in Barcelona's cultural life and giving visitors insights into an innovative brand experience. It is scheduled to open its doors at the end of 2018.
Seat has leased 2,600m2 located on the lower ground, first, second and third floors from building owner KKH Property Investors. The project will largely be created, developed and carried out by companies that make up the city's economic, cultural and design environment. Seat's new multi-disciplinary space in Barcelona will be created with the clear mission of becoming fully integrated in the city's cultural and economic life and aspires to be a meeting point for Barcelona's new trends and talent.
In this sense, it will feature a common venue for the staging of cultural events, exhibitions, concerts, pop-up stores and all kinds of activities to strengthen the brand's ties to Barcelona, as well as a gastronomy corner and a co-working space, all with the values that connect Seat to the city. Visitors of the new space can also learn about and purchase Seat's latest developments and experience the ultimate in personalised driving.
