With dozens of possible exterior and interior colour combinations, the choice of the individual is at the centre with the new colourful Volvo XC40, Volvo Cars' first ever entry into the small premium Sport Utility Vehicle (SUV) segment. The XC40 takes Volvo Cars into new areas and allows its designers the freedom to create a car that brings a vibrancy, individuality and playfulness the small premium SUV segment currently lacks.

The XC40 offers a broader and more playful colour palette, making it the most expressive model in Volvo's portfolio, reflecting the outgoing personalities of its drivers. Street fashion, city architecture, high end designer goods and popular culture were all sources of inspiration as Volvo's design team defined materials, patterns and colour options for the new XC40. On the outside, a broad selection of possible colour combinations range from a solid, monochromatic theme, to dual compositions in vivid colours that lend themselves to self-expression.

Interior options for the XC40 deliver a truly youthful and premium feel. New interior colour choices include a warm Lava Orange carpet, an Oxide Red upholstery, as well as a range of new and distinctive trims and materials with designs inspired by urban architecture and cartography. Natural, felt-based carpets, headliners and door inserts deliver a modern touch.