Genesis has announced a display of student-designed Vision 2025 concept cars during the Monterey Car Week in the U.S.A. The scale models are the culmination of a three-month-long educational project between ArtCenter College of Design and Genesis. The Vision 2025 project began in May 2017 and challenged students to render and create scale models befitting a potential future halo car, as well as a brand environment and experience to match.

Students designed concepts informed by their vision of Genesis client values, preferences and mentality versus a traditional, data-focused, demographic approach. "Sometimes when you want to be a step ahead, you bring in outside inspiration," said Head of Genesis Brand, Manfred Fitzgerald. "What does the next generation think? This partnership gives us a pure view of that and will help us refine the product and experience we offer."

After reviewing 10 halo car designs, the Genesis design team selected four models to be on display for media to view at the private event. Additionally, all three of the brand experience concepts will be on display as well. Also during the weekend, the GV80 Concept sport utility vehicle will make its concours debut on the Concept Lawn at the Pebble Beach Concours d'Elegance.