The all new Rolls-Royce Phantom made its South East Asian premiere today in the region's luxury lighthouse - Singapore. Rolls-Royce Motor Cars chose the Esplanade on Marina Bay, a pre-eminent venue for visual and performance arts in the heart of the Lion City, as the stage to present its new pinnacle product.

The launch showcased the illustrious history of Phantom since 1925, a reveal area featuring the Extended Wheelbase version of the new Phantom, and an intimate lounge wherein customers and media could sample the luscious materials that go into the car, or try their hand at the configurators for near-limitless Bespoke possibilities.

Speaking at the launch, Paul Harris, Regional Director for Rolls-Royce Motor Cars Asia Pacific said, "The new Phantom is a truly exceptional automobile - one that symbolises the power of presence, manifests influential power and showcases authentic handcrafted quality as only Rolls-Royce knows how."

"In addition, with cutting-edge innovations like our unique Architecture of Luxury, a 'Magic Carpet Ride' experience enhanced to near-silence, and possibilities of displaying Bespoke art, we are confident that the new Phantom will once again take its place at the peerless pinnacle of the super-luxury landscape," said Mr. Harris.

Available in both Standard and Extended Wheelbase versions, the new Phantom offers a thoroughly contemporary design interpretation of Rolls-Royce DNA - one that symbolises sheer power of presence. The Magic Carpet Ride experience is also enhanced to levels of near-silence on the new Phantom, thanks to integration of a slew of new technologies and an all new 6.75-litre twin-turbocharged V12 engine capable of delivering 563bhp and 900Nm of effortless progress to any destination.

Underneath its sculpted skin, an all new aluminium 'Architecture of Luxury' further enables the new Phantom to be lighter, stiffer and quieter. This innovation is unique to Rolls-Royce, and will underpin every future model in time to come starting with the Cullinan due to arrive in 2019.

A divine selection of materials have been placed in artisans' hands to be placed thoughtfully throughout the car's interior. As a result, being inside the new Phantom is akin to entering a luxury hotel suite - a lifestyle not unknown to patrons of the marque.

A selection of rear seating options is available on the new Phantom, from lounge to individual formats. And technology is hidden until required, leaving only the visual majesty of curated wood, leather and billeted metal for all to admire.

The centrepiece of the new Phantom is 'The Gallery' - a notion that reinterprets the motor car's dashboard for the first time in 100 years. A piece of hardened glass spans the entire length of the dashboard, and this sets the stage for patrons to display spectacular works of art if they desire.

Whether it is traditional art media, or material fascination with wood, fabrics or metal, or even displaying personal memorabilia like a vintage baseball card collection, Rolls-Royce welcomes challenges to convention with this new Bespoke capability.

Patrons will even be able to work with their favourite artist to create one-of-a-kind installations. With this near limitless degree of personalisation now available to patrons, there is little doubt that the new Phantom will stand peerless at the pinnacle of luxury, a creation truly one, of one.

The new Phantom was presented today in an exquisite Belladonna Purple, with a two-tone contrast interior finished in Arctic White and Purple Silk. To date, Eurokars has received 12 orders for the new Phantom in Singapore, and first deliveries of the car are expected in Q1 of 2018.

Prices as of press time (excluding COE)

Rolls-Royce Phantom Standard Wheelbase - $1,778,888
Rolls-Royce Phantom Extended Wheelbase - $2,088,888