During the past six years, the Pirelli tyre with colour marks on sidewall has contributed a lot to the thrilling racings and has become an important part of this splendid scenery. Now, Pirelli is honoured to bring the color from track to road, presenting to Singaporean media the latest achievements of its technologies: Pirelli's new color edition will be available by online pre-order from January 2018, providing local customers an opportunity to tailor products on an online channel for the first time.
As a long-term partner of the world's most premium and prestigious car manufacturers, Pirelli pays close attention to customers' demands and has always been a trendsetter in the industry. Based on Pirelli's continuous monitoring of consumer trends and deep market research, it shows that there is extra consumer demand for personalisation. Pirelli's engineers have therefore been inspired and gained experience from Formula One, where its colour tyres have been on the racecourse since 2011, refining its innovative tyre identification scheme.
The very first P Zero colour edition tyres range is from 19 to 21-inches, covering more than 30 different sizes. The colour edition can now fit models from Pagani, Lamborghini, McLaren, Ferrari, Porsche and Bentley, as well as top models from Mercedes AMG and Audi. They are also expected to be extended to even more premium models from the world's top manufacturers.
The online pre-order platform http://color.pirelli.com available for Singapore market from January 2018. Customers can choose the model and colour of their car via the booking system, and then try multiple matches with the bespoke colour edition.
The online pre-order platform http://color.pirelli.com available for Singapore market from January 2018. Customers can choose the model and colour of their car via the booking system, and then try multiple matches with the bespoke colour edition.
