Borneo Motors Singapore has launched the all new, radically-styled Compact-High Rider (C-HR) sport utility vehicle that is set to take Singapore by storm. At the launch event held at the picturesque FOC Sentosa, pyrotechnics announced the arrival of the C-HR, as Borneo Motors Managing Director, Jasmmine Wong, and Marketing Director, Samuel Yong, drove the C-HR across the beachfront.

Guests also got a chance to explore the Toyota C-HR in a dedicated Experience room, where they got to understand the development and design philosophy of the car.

Test drives were happening from start to end of the event, all of which was being livestreamed to the main event ground and Facebook. Even television personality, Michelle Chong got into the action. Test drives even extended to the virtual realm.

The specially-created C-HR Virtual Reality Test Drive that simulated a drive around Sentosa, was a big hit with the crowd.

The Diamond Hunt lucky draw contest was also announced at the launch. From now till 28^th February, customers who purchase a C-HR from Borneo Motors stand a chance of winning a 1.2-carat diamond. The 1.2-carat diamond reflects the 1.2-litre turbocharged engine, quality and distinctive diamond-cut styling of the C-HR.

The said 1.2-litre engine, married to an efficient Continuously Variable Transmission (CVT), puts out 114bhp and 185Nm of torque, with a fuel consumption figure of 15.6km/L and CO₂ emissions of 144g/km. One key edge that Borneo's C-HR has over the parallel-imported 1.2-litre turbo, which runs an all-wheel drive layout, is that it's front wheel-drive, similar to the Australian market version.

While its unmistakably sporty and masculine looks set it apart from other cars in the Toyota range and its segment, the C-HR's extensive standard features and attractive price point will appeal to younger crowds in particular.

"Those looking to assert their individuality on the roads, but still appreciate the convenience and practicality of a range of exciting technology will find their match in the C-HR," said Samuel Yong. As standard, the C-HR is equipped with advanced safety technologies and in-demand features such as a blindspot monitor, alloy wheels and dual-zone automatic air-conditioning.

Being built on the Toyota New Global Architecture platform, the C-HR not only has a solid foundation of high-performance components, but also a greater emphasised personality and styling that is sure to stand out on the road.

Offering plenty of space, its expansive cabin is unequivocally welcoming. Soft-touch materials on its upper door trim, arm rests and dashboard add to its premium quality. Similarly too, a leather-wrapped steering wheel and gear knob provide additional comfort while a silver satin finish on the knob exudes a premium look and feel.

The new C-HR is equipped with the Toyota Safety Sense P package, which has a variety of useful features and advanced technology to keep drivers and passengers safe. These include systems like Lane Departure Alert, which uses the camera on the windscreen to track the vehicle's course between lane markings on the road surface.

If it detects that the C-HR is about to move out of its lane without the turn indicator being used, the system sounds a buzzer and lights up a warning on the multi-information display. Other technologies, including Dynamic Radar Cruise Control, Automatic High Beam, and Pre-collision System, make the C-HR an incredibly secure package.

The all new C-HR is available in two variants, C-HR Active and C-HR Luxury. The differences are cosmetic, with the latter sporting LED head lights with Audi-style dynamic turn signals. Prices start from $119,988 for the C-HR Active and from $129,988 for the C-HR Luxury, inclusive of COE. According to a spokesperson from Borneo, the addition of the 1.8 Hybrid to its new C-HR range is something we might see in the near future.