Seat announces Cupra as standalone performance sub-brand

Seat has officially confirmed the launch of the new Cupra brand and presented its new logo, giving a first glimpse of what Cupra will become.

Cupra has always been the sportiest expression of Seat. The new standalone performance sub-brand aims to gain its own soul, its own DNA and its own identity by becoming a new entitiy. All new Cupra vehicles will feature the new Cupra logo. 

The new brand will make its official debut on 22^nd February during a special international media event. Shortly afterwards, the first Cupra models will be introduced to the public at the beginning of March during the Geneva International Motor Show.