Seat has officially confirmed the launch of the new Cupra brand and presented its new logo, giving a first glimpse of what Cupra will become.
Cupra has always been the sportiest expression of Seat. The new standalone performance sub-brand aims to gain its own soul, its own DNA and its own identity by becoming a new entitiy. All new Cupra vehicles will feature the new Cupra logo.
The new brand will make its official debut on 22nd February during a special international media event. Shortly afterwards, the first Cupra models will be introduced to the public at the beginning of March during the Geneva International Motor Show.
