Three years ago, Rolls-Royce announced to the world that it would create an all new, high-sided car that would redefine luxury travel by making it 'Effortless, Everywhere'. Since that day the world has waited, anticipating the arrival of this mould-breaking new Rolls-Royce. Now, the wait is almost over as Rolls-Royce confirms that its new motor car will be called Cullinan.

"The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago," comments Torsten Muller-Otvos, Chief Executive Officer of Rolls-Royce.

"It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others."

The story of how this new Rolls-Royce came to be named Cullinan is itself one of the pursuit of perfection. From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy glens of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople and artisans of the House of Rolls-Royce have shaped, tested and polished this unique motor car to eliminate any flaw and make it Effortless, Everywhere.

Cullinan is the second Rolls-Royce to sit atop the company's recently announced all new proprietary aluminium spaceframe 'Architecture of Luxury'. Unique and unequalled in its brilliance, every facet of the Rolls-Royce Cullinan scintillates.

Muller-Otvos concludes, "Quite simply, the name Cullinan is perfect and brilliant."