Nicki Minaj partners Mercedes-Benz for new A-Class campaign

The international campaign, which is created around around the claim 'The new A-Class. Just like you.' features a 360-degree content campaign at www.mercedes-benz.com/a-class as the central hub. This is where interested parties can find out why the A-Class is the ideal vehicle for the lifestyle of urban, digital savvy and connected people.

The campaign message is: The new A-Class understands your personal peculiarities, preferences and needs - what makes you individual and unique. It is the first car that adapts itself to you - and not vice versa. Quite simply, it is just like you.