Over the next two years, a 176,000m2 area at the heart of the historic circuit will see the construction of a state-of-the-art building complex, a handling course, several driving dynamics areas and an off-road course. The work is due to start towards the middle of 2018, with the experience centre expected to be operational by the end of 2019.
Porsche is implementing this project in collaboration with emodrom-group, the company responsible for the strategic development of the Hockenheimring. "The Porsche Experience Centres allow our customers and fans to experience the performance of our vehicles as well as the fascination of the brand at first hand," explains Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG.
In terms of its architecture, the customer experience centre will follow the example of existing Porsche Experience Centres. Spread over three floors, an area of 4,500m2 will house event spaces, conference and meeting rooms, a Porsche Selection Shop, a Porsche Classic Lounge plus a restaurant and cafe. Workshops and exhibition areas for vehicles will be constructed, too. A rapid charging infrastructure will also take the growing importance of hybrid vehicles, plus the requirements of the Porsche Mission E, into account.
