Nissan, the maker of the world's best-selling electric car, the Nissan Leaf, is using the electric racing championship to showcase its Nissan Intelligent Mobility strategy. Electrification is a key pillar of the strategy, which seeks to change how cars are driven, powered and integrated into society.
The company aims to sell one million electrified vehicles a year by fiscal year 2022, including pure electric vehicles and e-Power models. Nissan announced its entry into Formula E at last year's Tokyo Motor Show. The brand unveiled its Formula E livery at the Geneva Motor Show in March this year.
"This incredible race schedule highlights markets where electric vehicles are ideally suited for urban driving," said Michael Carcamo, Nissan's Global Motorsports Director. "That's the great thing about Formula E - we get to race on the same roads where the Nissan Leaf could be driven by fans every day. Formula E takes the action to the people - racing in the middle of cities, rather than at race tracks miles away in the countryside."
