Toyota Safety Sense hits 10 million units

Toyota Motor Corporation (Toyota) has announced the total global number of vehicles equipped with Toyota Safety Sense, the Toyota-developed preventive safety package, has reached the 10 million unit mark, approximately three and a half years after its March 2015 introduction. It is anticipated that within this year, three million vehicles in Japan and five million vehicles in North America will have the package.
 
Toyota first introduced the package with the 'Corolla' series, centered on the belief that popularising safety technology is vital. Toyota Safety Sense is currently equipped in approximately 90 percent of Toyota and Lexus vehicles for the Japanese, United States, and European markets. At present, it has been introduced in a total of 68 countries and regions, including China, other select Asian countries, the Middle East, and Australia.
 
Toyota Safety Sense helps avoid or mitigate damage and/or injury from serious traffic accidents, based on accident data from Japan, the United States, and Europe. It comprises of the Pre-Collision System (PCS), the Lane Departure Alert (LDA) as well as the Automatic High Beam (AHB).