In partnership with BLACKPINK, Kia is seeking to establish a closer connection to the younger generation through a new K-Pop-inspired outreach campaign.

As the title sponsor of the group's first ever World Tour, Kia will hold a series of experiential events throughout the duration of the tour, giving local fans the opportunity to meet their favourite K-Pop stars face-to-face. The World Tour runs from January 2019 on a global scale including seven cities in Asia such as Bangkok, Hong Kong and Singapore.

Kia plans to engage customers and offer exclusive chances to participate in send-off events during which they can meet members of BLACKPINK in-person and receive gifts like signed CDs. Kia will also provide vehicles to support BLACKPINK during the World Tour while also featuring the Stinger performance sedan alongside BLACKPINK members in special promotional videos.