Hyundai Motor Company has been recognised for its cutting-edge vehicle design at the world-renowned iF Design Award 2019 for the fifth straight year. 

The award acknowledged Hyundai's new flagship SUV, the Palisade - a premium three-row SUV that debuted at the Los Angeles Auto Show last year. The Palisade features ground-breaking capabilities and technologies for all-road driving, safety and speed. Its bold architecture, including both the interior and exterior, is also designed for maximum comfort, roominess and relaxation.

Another winner went to the Hyundai Le Fil Rouge concept car. The vehicle embodies a reinterpretation of Hyundai's sporty design spirit that was first featured in the 1974 Hyundai Coupe Concept. Exemplifying 'sensuous sportiness', the vehicle harmonises the four fundamental design elements of proportion, architecture, styling and technology, and simultaneously combines beauty and function.