HONOR, Pirelli, Castrol EDGE, adidas motorsport, SPACE PLUS, IFENG and China Television Service (CTVS) form the varied mix of partners.

"Our strong list of official partners is made up of international brands with strong bases in China, ranging in scope from technology to sports to lifestyle to communications. This perfectly reflects what the Audi Sport R8 LMS Cup is all about," said Martin Kuehl, Director of Audi Sport customer racing Asia.

"Together with our partners, teams and drivers, we will continue to deliver a premium GT racing series of the highest level to the millions who interact with our coverage in China, Asia and the rest of the world."

In 2019, the Audi Sport R8 LMS Cup will continue to expand its media footprint, with a television highlights show for each round, all races live broadcasted and expanded social media coverage, all of which is produced in both English and Chinese. In 2018 these initiatives reached millions across some of the world's leading television, online and print media platforms.