The all new Mazda3 has captured the 'Red Dot: Best of the Best' prize at the 2019 Red Dot product design awards. The competition's highest accolade is awarded to products whose designs are considered genuinely ground-breaking and visionary.
Expressing Japanese aesthetics in a simple, single form, the designers of the new Mazda3 eliminated character lines so that the body panels reflect the surroundings. The less-is-more approach applies throughout the car. Components like the head and tail lights, for example, feature a clean style free of all unnecessary elements.
"Beauty though subtraction is the key principle behind the Mazda3's design," explains Yasutake Tsuchida, Chief Designer of the new model. "But it's more than just minimalism. Coming up with such a pure design requires much effort and refinement through trial and error. And it's something we believe can only be created by the human hands of our expert clay modellers."
