Draped in a subtly refreshed livery with retro roots, the Volkswagen ID. Buzz Cargo concept vehicle is going coast to coast in the U.S.A with Nike to serve runners across the country.
Established in 1964 as Blue Ribbon Sports (BRS), Nike - founded by Phil Knight and Bill Bowerman - rose to fame through a winning combination of product innovation and customer service.
In 1967, Jeff Johnson, Nike's first official employee, helped establish the inaugural BRS storefront at 3107 Pico Boulevard in Santa Monica, California. Johnson became known for traveling to local track meets to sell product out of his personal vehicle, a Volkswagen Type 2 Bus.
BRS reopened its doors at 3107 Pico Boulevard this year as a recommitment to the running community of Los Angeles, not long after the U.S. debut of Volkswagen's ID. Buzz Cargo concept vehicle: A perfect, modern-day incarnation of an integral piece in their history.
To further move the needle on Volkswagen's 'Drive Bigger' initiative of social and corporate responsibility, the ID. Buzz Cargo tour with Blue Ribbon Sports includes athletic footwear recycling at each instalment. Utilising Nike's Reuse-A-Shoe program, which gives worn-out sneakers new life by transforming them into materials used to create running tracks, playing turf surfaces, and other athletic gear, the two brands will promote a shared focus on sustainability efforts and environmental commitments to athletes and fans all across the country.
Blue Ribbon Sports: Coast to Coast officially kicks off on 5 October at 3107 Pico in Santa Monica.
