BMW and Hans Zimmer partner to determine the sound of the future
24 Nov 2019|1,326 views
Hans Zimmer has now officially announced his partnership with the BMW Group to further develop BMW IconicSounds Electric.
Furthermore, Zimmer and Vitale also revealed their most recent co-creation: The sound signalling readiness for driving in purely electric and plug-in hybrid vehicles of the BMW brand. The sound will enter series vehicles already in 2020.
The silence of driving electrically is often cited as a major advantage of electric mobility. However, as the range of electrified models increases, a gap in the emotionality of the driving experience arises for the driver. Under the brand name 'BMW IconicSounds Electric', a visionary sound offer will be created for future electrified vehicles from BMW.
As composer and curator of BMW IconicSounds Electric Hans Zimmer will contribute his expertise to various projects for sound creation of BMW's electrified vehicles worldwide. The variety of projects may include sounds for Vision vehicles and concepts, series vehicles, and also sound creation for communicative occasions focusing on the acoustic-emotional character of electric mobility.
Hans Zimmer has now officially announced his partnership with the BMW Group to further develop BMW IconicSounds Electric.
Prior to the Los Angeles Auto Show, Hans Zimmer and BMW Sound Designer Renzo Vitale gave exclusive insights into their previous collaboration at Hans Zimmer's studio in Santa Monica. In this exact studio where Hans Zimmer usually composes his famous scores for Hollywood movies, the two jointly developed the e-sound of the BMW Vision M NEXT.
Furthermore, Zimmer and Vitale also revealed their most recent co-creation: The sound signalling readiness for driving in purely electric and plug-in hybrid vehicles of the BMW brand. The sound will enter series vehicles already in 2020.
The silence of driving electrically is often cited as a major advantage of electric mobility. However, as the range of electrified models increases, a gap in the emotionality of the driving experience arises for the driver. Under the brand name 'BMW IconicSounds Electric', a visionary sound offer will be created for future electrified vehicles from BMW.
As composer and curator of BMW IconicSounds Electric Hans Zimmer will contribute his expertise to various projects for sound creation of BMW's electrified vehicles worldwide. The variety of projects may include sounds for Vision vehicles and concepts, series vehicles, and also sound creation for communicative occasions focusing on the acoustic-emotional character of electric mobility.
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