New GMC Hummer EV to pair capability with zero-emissions

General Motors Corporation (GMC) will introduce the GMC Hummer EV, bringing bold design and remarkable capability to the electrified vehicle space, at the Super Bowl big game in an ad titled Quiet Revolution featuring LeBron James.

The spot juxtaposes the staggering anticipated performance metrics of GMC's first all electric truck with the remarkable quietness inherent in the operation of an electric vehicle. The GMC Hummer EV truck will showcase the GMC brand's design and engineering potential, and will feature 986bhp, 15,590Nm of torque, and a zero to 96km/h sprint time of just three seconds.

The 30-second TV spot featuring James is scheduled to air during the second quarter of the big game in the U.S and during the fourth quarter in Canada. The GMC Hummer EV will be fully revealed on 20 May 2020 and built in Michigan at General Motors's Detroit-Hamtramck assembly plant. Watch the TV spot on GMC's Youtube channel here.