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The McLaren Speedtail and GT's innovative Bowers and Wilkins' audio installations win the iF Design Award in the Car Audio category.

14 Mar 2020 | International News : Germany


McLaren Automotive and Bowers & Wilkins' world-renowned audio system designs have been recognised at this year's iF Design Award, with both the McLaren Speedtail and the McLaren GT audio installations winning the Product discipline of the Car Audio category.

The iF Design Award is organised annually by Hannover-based iF International Forum Design GmbH, the world's oldest independent design organisation. Both winning products faced intense competition with 7,298 entries submitted from 56 countries.

The McLaren Speedtail audio system is the first ever audio system by Bowers & Wilkins tailored for central driving position
The Bowers & Wilkins Audio System in the McLaren Speedtail won over the 78-member jury. It was commended for its tailor-made grilles that seamlessly integrate into the car's interior.

The engineering team at Bowers & Wilkins worked with McLaren's own engineers to create this one-of-a-kind, world-beating audio system, which features the first ever central driving position to benefit from Bowers & Wilkins audio. In addition to the exquisite design elements, the system incorporates cutting-edge speaker technology including Diamond dome tweeters and Continuum midrange drivers.

The McLaren GT interior features custom grilles for the exquisite sound system
The Bowers & Wilkins Audio System in the McLaren GT features a custom new grille design that is perfectly integrated into this exceptional grand tourer's interior, in which technology and modern craftsmanship share equal prominence. Like the Speedtail, the system also uses high-end loudspeaker technology such as Aramid Fibre, which was selected for its robust nature, responsiveness and tonal qualities.
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