Automobili Lamborghini continues its spirit of innovation as the first automotive brand to use Augmented Reality (AR) for the virtual launch of its new model, the Huracan EVO RWD Spyder, scheduled for 7 May 2020 at 7:00pm, on its official website here.
Lamborghini is using AR to launch the car in an all new way during this time of global emergency and social distancing using Apple's AR Quick Look which requires iPhone or iPad with iOS 11 and an A9 processor or later, which includes iPhone 6 and later, including iPhone SE, iPad Pro, iPad 5th generation or later, iPad mini 5th generation or later, iPad Air 3rd generation, and iPod touch 7th generation.
Simply tap 'See in AR' on the Lamborghini website on your iPhone or iPad and the new open-top rear-wheel drive model can be admired in on your driveway, yard, or even living room. The virtual experience enables the viewer to rotate and expand the size of the vehicle, including on a 1:1 scale, to look closely at both its exterior and interior details, and to take pictures of the new car with a high level of photorealism. This functionality will soon be available for the entire Lamborghini range.
