Audi is launching a worldwide pilot project with its partner FC Bayern Munich - the record-holding German champions.
The 'Audi Digital Summer Tour' will take place from 25 July 2020 to 2 August 2020 and is intended to give fans worldwide the opportunity to experience the preparation phase in real time.
Through digital platforms, the club and its stars will be brought to life for the fans, including digital autograph sessions with the players, virtual fan challenges, or interactions with international athletes. A sporting highlight will also be part of the tour, as FC Bayern Munich will play a test match at home in the Allianz Arena as part of the Audi Football Summit.
The 'Audi Digital Summer Tour' is the launch of a new global campaign under the motto of the 'World's Biggest Sports Family'. With over 290,000 members and more than 4,500 organised fan clubs around the globe, FC Bayern is the world's largest club in terms of members, and always sees itself as a family.
