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Land Rover celebrates the new Defender's debut across 12 countries in Asia with a special 30-minute online programme.

30 Jul 2020 | International News : Singapore


Driven by a passion and respect for the original, the new Defender delivers transformational breadth of capability. Advanced all-terrain technologies redefine adventure for the 21st century, remaining true to the pioneering spirit that has been a Land Rover hallmark for 71 years.

To celebrate the occasion, Land Rover is producing a special 30-minute online programme giving viewers an in-depth look into a vehicle that has the inner strength necessary to make great things happen, hosted by Singaporean Adventurer Rozz, as viewers explore Land Rover's history and how the Defender was reimagined and engineered for the digital generation through the digital reveal.

A selection of unique interviews will give exclusive insight into the new Defender. Massimo Frascella, Creative Director of Land Rover Design, will explain how they designed a visually compelling vehicle for a world that has changed massively since the original was created. While Nick Rogers, Executive Director of Product Engineering at Land Rover, outlines how the new Defender is capable of talking to people fluently in more than 20 languages.

The new Defender will be introduced to guests across 12 countries: Singapore, Indonesia, Philippines, Vietnam, Cambodia, Laos, Myanmar, Hong Kong, Sri Lanka, Thailand, Brunei and Mongolia. The online show will be aired on Land Rover Asia Pacific's YouTube channel here at 9:00pm on 7 August 2020.
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