Polestar has been recognised as Brand of the Year by Red Dot in the internationally renowned contest's Brands and Communication category.

The award is given by Red Dot 'for exceptionally well-designed brand communication and goes to the best brand in an industry which succeeds in portraying a consistent brand image across various channels in its communication'.

The jury members individually viewed and evaluated the 6,992 entries submitted in an online jury session, selecting the best-designed brands and communication projects of 2020. Polestar has been acknowledged as the best brand, succeeding in portraying a consistent brand image across various channels in its communication.

In addition to the main prize, Polestar has also been named Best of the Best for its consistency in design quality and creative performance. And, for the Polestar 2 design book that the brand produced in 2019, Polestar receives a Red Dot for creativity and good craftsmanship.