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MINI Singapore announces The Electric Conversion, inviting fans to share their experiences through Instagram Stories.

07 Aug 2020 | Local News : Singapore


The MINI of the future is arriving soon. With an iconic design ethos, typical go-kart handling, and zero local emissions, the all new MINI Electric elevates the electric driving experience in Singapore to a whole new level of fun.

From a passionate first kiss and the highs of a live concert to the rush of a skydiving adventure, that electric feeling is ever-present and unforgettable.

10 selected posts will be converted into creations by the 'Electric Engineers'
MINI invites fans to share their experiences via Instagram Stories. A Story template will be published on the official MINI Singapore account, and fans must tag their account in their posts.

10 entries will be chosen, and these fans will witness the conversion of their feelings into extraordinary creations to see, hear, taste, touch and even smell.

The conversions will be fulfilled in partnership with 10 creative makers dubbed 'Electric Engineers'. Specially handpicked from art, film, dance, music, and culinary circles, the Engineers will make the chosen electric feelings come to life through imaginative one-of-a-kind creations such as a song, dance, dessert, and even through augmented reality.

The Instagram Stories template will be available on Friday, 14 August 2020. Follow the electric journey with MINI on Instagram here and the hashtag 'MINIElectricConversion'.

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