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Jeep has launched a 90-second video which features the new Jeep Wrangler 4xe and puts attention on efforts to combat climate change.

17 Sep 2020 | International News : U.S.A



The Jeep brand and Ann Druyan, widow and collaborator of Carl Sagan, have worked together to create a 90-second video titled Pale Blue Dot.

Famed scientist Carl Sagan gave the world the astonishing vantage point of the planet we call home that is used in the video.

The video launches the new Jeep Wrangler 4xe but also puts attention on efforts to combat climate change
In 1981, Sagan began lobbying NASA to turn Voyager One's camera for one last look homeward, once it had completed the first reconnaissance of the outer planets.

The resulting image with the Earth appearing as a tiny speck, miniscule in size from out beyond Neptune, almost six billion kilometres away, became known as 'the pale blue dot'.

The video launches the new Jeep Wrangler 4xe and puts attention on efforts to combat climate change.

Produced together with Emmy and Peabody Award-winning American Writer, Producer, and Director Ann Druyan, it includes passages from Sagan's 1994 book, Pale Blue Dot: A Vision of the Human Future in Space, within which he spoke in-depth about the photograph.

With every completed view of the video on Jeep's YouTube page, the brand will make a contribution to the Coalition for Rainforest Nations and the Carl Sagan Institute of Cornell University to combat climate change.

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