Automobili Lamborghini has announced a new leadership change for the Asia Pacific region.

Starting from 1 October 2020, Francesco Scardaoni will be responsible for leading the Asia Pacific team as Region Director, overseeing the regional sales, marketing and aftersales operations, while temporarily continuing to helm the role of Managing Director for the Chinese mainland, Hong Kong and Macau.

Francesco Scardaoni holds a degree in Mechanical Engineering from the University of Bologna. Mr. Scardaoni joined the Lamborghini team in 2009 as After Sales Area Manager for Southern Europe and the Middle East and subsequently took on the Country Manager role for Latin America, Canada and Italy. In 2013, he became the Head of Parts and Accessories of Lamborghini's Headquarters and relocated to Beijing as Managing Director of Automobili Lamborghini for the Chinese mainland, Hong Kong and Macau two years later.