The Lexus J201 Concept: Built for the off-road
13 Oct 2020|1,178 views
Lexus has unveiled the J201 concept, based on the venerated LX570 flagship. The concept car enables extraordinary retreats through curated enhancements. Built by overlanding experts from Expedition Overland, the J201 introduces the Lexus pillars of Brave Design, Imaginative Technology, Exhilarating Performance, and Omotenashi beyond the paved path.
Ceaseless creativity and enhancement - extending from the Lexus brand foundations of Omotenashi, and craftsmanship - touch all facets of the brand's identity, including those of the conceptual kind.
Experiential Adventurers value their Lexus Flagship's easily-accessible capability and take pride in its functional looks. They are acutely cognizant of style, expression, and reflection, yet they are drawn to understated optics. And within their social spheres, they are the consummate influencers.
The J201 concept is a thoughtfully curated collection of enhancements that leverages Lexus' foundational pillars - Brave Design, Imaginative Technology, Exhilarating Performance, and Omotenashi - to express a focused, yet functional, progressive means of mobility - pavement or not.
Lexus has unveiled the J201 concept, based on the venerated LX570 flagship. The concept car enables extraordinary retreats through curated enhancements. Built by overlanding experts from Expedition Overland, the J201 introduces the Lexus pillars of Brave Design, Imaginative Technology, Exhilarating Performance, and Omotenashi beyond the paved path.
Ceaseless creativity and enhancement - extending from the Lexus brand foundations of Omotenashi, and craftsmanship - touch all facets of the brand's identity, including those of the conceptual kind.
Experiential Adventurers value their Lexus Flagship's easily-accessible capability and take pride in its functional looks. They are acutely cognizant of style, expression, and reflection, yet they are drawn to understated optics. And within their social spheres, they are the consummate influencers.
The J201 concept is a thoughtfully curated collection of enhancements that leverages Lexus' foundational pillars - Brave Design, Imaginative Technology, Exhilarating Performance, and Omotenashi - to express a focused, yet functional, progressive means of mobility - pavement or not.
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