The New Fiat 500, Fiat Chrysler Automotive's first fully electric vehicle, has won the Red Dot Award 2020, one of the most coveted prizes in the world of industrial design, in the 'Design Concept' category. It won for its excellent, unique design and its ability to stand out from its competitors.

Olivier Francois, President of Fiat Brand Global, noted, "The new Fiat 500 was conceived, designed and constructed in Italy, with the authenticity of a product lovingly made at home. Since its very outset, the New 500 project has filled all of Fiat with its positivity, bringing energy and creativity with it."

"That all-Italian creativity, having proven itself able of starting off from 63 years of history and successes, has resulted in an all new, all-electric, high-tech and connected car, but always 500: Stunning, charismatic and with the ability to bring about change, to become an object of desire for zero-emissions mobility in a pure Dolcevita style."