The use of Artificial Intelligence (AI) is a central element of the digital transformation process at the BMW Group. The BMW Group already uses AI throughout the value chain to generate added value for customers, products, employees and processes.

The BMW Group continues to follow global developments in terms of both technological innovations and regulatory and ethical issues.

Together with other companies and organisations, the BMW Group is involved in shaping and developing a set of rules for working with AI, and the company has taken an active role in the European Commission's ongoing consultation process.

Building on the fundamental requirements formulated by the European Union for trustworthy AI, the BMW Group has worked out seven basic principles covering the use of AI within the company.

The seven basic principles are Human agency and oversight, Technical robustness and safety, Privacy and data governance, Transparency, Diversity, non-discrimination and fairness, Environmental and societal well-being and Accountability. 

These will be continuously refined and adapted as required according to the multi-layered application of AI across all areas of the company. In this way, the BMW Group will pave the way for extending the use of AI and increase awareness among its employees of the need for sensitivity when working with AI technologies.