Bridgestone Corporation, a global company focused on delivering sustainable mobility and advanced solutions to customers around the world, announced it will return to CES 2021, held virtually this year from 11 to 14 January 2021.

As part of the digital exhibition, the company will unveil Bridgestone World, an interactive city showcasing how Bridgestone innovations will power a more sustainable mobility future.

Bridgestone World, specifically developed for this year's virtual CES format, allows users to peer into urban, suburban, industrial and transport settings in a city of the future, and explore how its connected products and data-driven services will address pain points, improve consumers' mobility experience and create greater social and customer value.

The tool's central urban environment allows users to explore Bridgestone's evolution into a high-tech company that enhances its core tyre and rubber offering through smart tire and advanced mobility technologies. Bridgestone World aims to showcase how the company is reimagining itself to help people and businesses manage their vehicles in a safer, smarter, more efficient, and more sustainable way.