Porsche is furthering its expansion in Vietnam with the opening of a new Porsche Studio in the country's capital, Hanoi.

The new Porsche Studio is the first for Vietnam, and one of the first in the world to feature the brand's newest design concept.

Set to record one of the highest GDP growth rates in Asia Pacific this year, Vietnam also has one of the youngest customer demographics in the Porsche world. By connecting with this younger audience directly in the city centre of Vietnam's vibrant capital, the Porsche Studio is geared to elevate the brand experience for the next generation of Porsche owners.

Located at Capital Place, a trendy mixed-use development in Vietnam's metropolis, Porsche Studio Hanoi will offer a welcoming space that cultivates connection among those who are driven by dreams just like Porsche, and share an appreciation for the brand's craftsmanship, heritage, and values.

With the new Porsche Studio design, Porsche is adapting its retail concept 'Destination Porsche' for urban locations. Visitors here will be able to experience the sports car brand in a contemporary, boutique-like atmosphere with a lifestyle focus while immersing themselves in the brand’s heritage and learning more about Porsche’s drive towards electromobility.

In addition to some exhibited cars, the Porsche Studio will include a dedicated space for art installations and creative exhibitions by local artists that reflect the company's innovative spirit and commitment to sustainability. It thus also serves as a platform for changing events.

Another focus is on the high quality of stay and hospitality, so that customers and fans enjoy spending time in the Porsche Studio.

The new destination also offers a separate area for the configuration and purchase of Porsche sports cars, where customers can receive advice undisturbed and in a private atmosphere. Independent selection at a new configuration table is also possible. The special table serves equally as a projection surface for viewing the configured vehicle in augmented reality.

Porsche Destination Charging, a global charging network with AC charging points installed at exclusive lifestyle locations, will also be expanded to include the Porsche Studio in due course.