Skoda has launched a new TV advertisement for its highly anticipated all-electric Skoda Enyaq SUV - a car that signifies a bold new era for the Czech automaker. Billed as the most important model ever introduced in the brand's 126-year history, Skoda has released a skilfully crafted 60 second animated feature that tells the story of how the concept of the Enyaq iV was brought to life.

Developed to showcase the car's two distinct sides - eco-consciousness and dynamism, Skoda brings this duality to life by way of a heart-warming story of a human family who adopt two young baby robots.  Purr, the first sibling, is gentle and caring, while Grrr, the second sibling, is impassioned and creative.

After finishing school and leaving home, the siblings try (and fail at) a variety of jobs, their two characters never quite in sync with each other, until they stumble into the Skoda factory. Here, their differences are embraced as we see Purr and Grrr work together to create a car that brings together the best of both worlds: The Enyaq iV.

Directed by award-winning director Frederic Planchon, the film demonstrates the Enyaq's potential as a vehicle for people who want the environmental benefits of driving electric, without compromising on distinctive design.