Cycle & Carriage Singapore introduces the new Kia logo and brand purpose locally. Resembling a handwritten signature, the new Kia logo features a rhythmical, unbroken line that conveys the automaker's commitment to bringing moments of inspiration, while its symmetry exudes confidence. 

These visual changes in Kia's identity are part of a bigger brand evolution titled 'Movement that inspires'. At the heart of Kia's brand manifesto is the automaker's new purpose of inspiring customers through products and services, as well as their experiences with the Kia brand. This ambitious plan will see Kia go beyond vehicle manufacturing to creating sustainable mobility solutions that includes electric vehicles, purpose-built vehicles, as well as engaging in more sustainable production through the usage of clean energy and recyclable materials.

In line with the brand's vision for the future, Kia Singapore's flagship showroom and service centre in Alexandra will be the first to sport the new logo.

Alongside the new Kia logo, Cycle & Carriage Kia has also launched the new Cerato, the first Kia model to wear the new badge. The new Cerato is equipped with a 1.6-litre engine, and the design changes and upgrades under the hood reflect the ethos that drives the sedan's evolution - 'Embrace Progress and Rise Above'.

The Cerato sports a slender and longer tiger-nose grille, flanked by LED head lights. The LED taillights blend seamlessly into the rear trunk lip spoiler, creating a distinctive rear view of the car. 

The cabin features a new 10.25-inch touchscreen infotainment system with Apple CarPlay and Android Auto connectivity and a new 4.2-inch LCD instrument cluster.

The Cerato GT Line's interior is decked out in leather and sports additional premium features like a wireless smartphone charger, heated and ventilated front seats, 10-way power adjustable seat with memory settings and an electrochromic rear-view mirror.

Both the EX and GT Line offer a slew of safety features such as Kia's Advanced Driver Assistance Systems (ADAS), which includes the Forward Collision-Avoidance Assist (FCA), Rear Cross-Traffic Collision Warning (RCCW), Safe Exit Warning, Driver Attention Warning and Blind-Spot Collision Avoidance Assist (available with GT Line only) and more.

You can catch the digital premiere of the bold transformation of the Kia brand and the new Cerato on 6 August, 8:30pm live on the Facebook Page or YouTube Channel. 

From 7 to 9 August, 12:00pm to 6:00pm, experience the new Cerato at the Kia Alexandra Showroom. The first 30 to RSVP via www.kia.sg/riseabove will receive an exclusive Kia premium. Enjoy an early-bird launch offer of a $2,000 discount as well as a one-bid guaranteed COE when you book the new Cerato, valid till 17 August.