The new Ghost is the so-called "baby Rolls-Royce", designed to compete with the likes of the BMW 7-Series and Mercedes-Benz S-Class, and looks virtually identical to the 200EX concept car that was seen at the Geneva Motor Show earlier this year.

The Ghost is typically Rolls Royce, with the trademark radiator grille, and slim Xenon headlamps reminiscent of its Phantom bigger sibling. Huge wing mirrors and suicide doors (or coach doors, in Rolls Royce speak) complete the mini-Phantom look. Other styling details include LED taillights, optional chrome exhaust tips, and a choice of Silver Satin finish for the bonnet, grille and windscreen surround.

Inside, the Rolls Royce is abundant with luxury, as one would expect. Lots of leather, chrome, wood trim and high class materials greet the occupants, while four-zone automatic air conditioning, with condensation prevention and solar compensation, and individual lounge seating with massage, heating, and cooling features provide even more comfort.

More luxuries abound, as the Ghost also offers lambs-wool floor mats, a panorama sunroof, veneered picnic tables, and a cool box with integrated champagne glasses. There is also a "theatre configuration" that includes two 9.2-inch LCD screens (mounted in back of the front seats) and a glovebox-mounted six-disc multi-media changer.

The Ghost is also filled with the latest technologies. The doors unlock automatically upon approach, a series of cameras (rear, front side and top) helps with parking, and a night vision system with pedestrian recognition helps with night time vision. Other features include a head-up display, a lane departure warning system, that vibrates the steering wheel if you leave a lane without signalling, high beam assistance that automatically adjusts headlight settings for optimum lighting, and active cruise control with stop & go technology.

The Ghost will be powered by a new 6.6-litre turbocharged V12 engine that produces 563bhp and 780Nm of torque. Mated to a ZF eight-speed automatic transmission, the Ghost is able to go from 0-100km/h in 4.9 seconds, before reaching its electronically-limited top speed of 250km/h. Fuel consumption is quoted at 13.6-litres per 100km.

Based on the platform of the BMW 7-Series, the Ghost measures 5399mm long, 1948mm wide, 1550mm high, and has a wheelbase of 3295mm. The luxury sedan rides on an advanced air suspension that features multi-link aluminium front and rear axles, Active Roll Stabilization, and Variable Damping Control.