Kia Corporation and The Ocean Cleanup have formally commenced a seven-year collaboratibe effort to explore innovative ways to co-create solutions that will support a more sustainable future.

As part of this collaboration, Kia will support The Ocean Cleanup as an official global partner via financial contributions and in-kind supplies to support ocean operations and the construction of the various river cleaning devices - The Ocean Cleanup's Interceptor Solutions.

In addition, Kia will supply four electric vehicles including one EV6 and three Niro EVs to the organisation's headquarters in the Netherlands. In return, The Ocean Cleanup will also supply usable fractions of the collected plastic and share the organization's research results and relevant data on reducing plastic pollution with Kia.

Kia currently plans to increase its percentage of plastic re-use to 20% by 2030 as part of its vision to build a sustainable future for mobility. The firm is also planning to further contribute to environmental protection by establishing and activating a 'Virtuous Recycling Loop' to minimise climate impact when disposing of vehicles.