Lamborghini will be celebrating the 30 issues that Lamborghini Magazine has published with 'Beyond', a limited edition coffee-table 'phygital' book of only 1963 copies, marked by hand one at a time, in reference to Lamborghini's year of founding.
Lamborghini Magazine has possessed innovative, exclusive content which comes to life through the words of writers, video interviews and Augmented Reality. The physical book and the digital activations made possible with the QR codes offer a sensory experience while accompanying the reader into the world of Lamborghini.
Lamborghini Magazines have always been more than a traditional magazine, utilising Augmented Reality to provide a sensory experience 'Beyond' is a commemorative book stored in a refined case that opens up with an oblique cut, referencing the dynamism of the iconic 'Y' that distinguishes Lamborghini design. A fluorescent Pantone colour gives life to the content, including original illustrations that come to life in 3D as soon as they are framed with a smartphone
While the regular issues of the Lamborghini Magazine are dedicated to customers, media and VIPs, the one-off 175-page 'Beyond' book is accessible to fans of the brand worldwide. Only 1,963 copies are available here at the Automobili Lamborghini boutique store, priced at $209 a pop.
Lamborghini Magazine has possessed innovative, exclusive content which comes to life through the words of writers, video interviews and Augmented Reality. The physical book and the digital activations made possible with the QR codes offer a sensory experience while accompanying the reader into the world of Lamborghini.
While the regular issues of the Lamborghini Magazine are dedicated to customers, media and VIPs, the one-off 175-page 'Beyond' book is accessible to fans of the brand worldwide. Only 1,963 copies are available here at the Automobili Lamborghini boutique store, priced at $209 a pop.
