Porsche Germany has opened its first brand store in downtown Stuttgart, Germany, with the slogan, 'Porsche Driven by Dreams'.
It occupies an area of more than 300sqm, with current models and rarities from the Porsche Museum shown in changing exhibitions, each accompanied by thematically related art installations. This includes 'Dreamer Objects' of famous faces who have realised their lifelong aspirations and personal objects with inspiring stories.
The brand store will exhibit current models and automotive unicorns from the Porsche Museum Partner companies of Porsche will also exhibit limited editions of their products. Customers can choose to purchase selected Porsche Design items in the Brand Store. There is also a bar, with a lounge area which invites visitors to linger.
In the Fitting Lounge, customers who wish to pre-order a car online can do so by using the vehicle configurators and virtual reality applications to create their dream Porsche, and pre-order it directly from the dealer in a relaxed atmosphere. A live chat function enables direct contact with the dealership as well as reservations of available in-stock and previously owned cars.
The Brand Store will regularly host daytime and evening events. The programme ranges from barista courses to exclusive events with popular personalities. For example, a small scale concert in the 'living room' is on the agenda for November.
It occupies an area of more than 300sqm, with current models and rarities from the Porsche Museum shown in changing exhibitions, each accompanied by thematically related art installations. This includes 'Dreamer Objects' of famous faces who have realised their lifelong aspirations and personal objects with inspiring stories.
In the Fitting Lounge, customers who wish to pre-order a car online can do so by using the vehicle configurators and virtual reality applications to create their dream Porsche, and pre-order it directly from the dealer in a relaxed atmosphere. A live chat function enables direct contact with the dealership as well as reservations of available in-stock and previously owned cars.
The Brand Store will regularly host daytime and evening events. The programme ranges from barista courses to exclusive events with popular personalities. For example, a small scale concert in the 'living room' is on the agenda for November.
