Dacia is taking inspiration from nature as it makes bold choices and introduces new colours and materials that reflect the brand's taste for adventure and the outdoors.
To complement its new visual identity, Dacia has evolved its trim and colour palette to include shades and materials that are directly inspired by nature.
Dacia's new trim and colour palettes will draw inspiration from nature A new colour, named 'Dusty Khaki', is a shade of green that is reminiscent of moss and earthy tones. It aims to strengthen the brand's robust image, with its non-metallic finish meaning less dirt is visible after a day of adventuring.
Dacia has also halted the use of chrome and leather. The brand believes chrome and animal sourced leather are things of the past, with Dacia seeking replacements that have the smallest carbon footprint. As a result, the interior of future Dacia models will feature a durable synthetic leather.
New supple fabrics will soon be used inside Dacia vehicles, such as on the dashboard as a replacement for the current plastic veneers. Besides being longer lasting and scratch proof, the new material offers better sound insulation and makes for a more welcoming interior atmosphere.
To complement its new visual identity, Dacia has evolved its trim and colour palette to include shades and materials that are directly inspired by nature.
Dacia has also halted the use of chrome and leather. The brand believes chrome and animal sourced leather are things of the past, with Dacia seeking replacements that have the smallest carbon footprint. As a result, the interior of future Dacia models will feature a durable synthetic leather.
New supple fabrics will soon be used inside Dacia vehicles, such as on the dashboard as a replacement for the current plastic veneers. Besides being longer lasting and scratch proof, the new material offers better sound insulation and makes for a more welcoming interior atmosphere.
