Hyundai is joining in on the Disney 100 Years of Wonder as Disney's exclusive automotive partner. The celebration, which honours the legacy of storytelling and immersive experiences that have been a hallmark of the company since its founding in 1923, is anticipated to be the largest cross-company global celebration in the 100-year history of The Walt Disney Company.

This sponsorship is one of many collaborations between Hyundai and Disney. In 2021, Hyundai and Disney Advertising, Disney CreativeWorks, and Marvel teamed up for a multi-series campaign for Disney, featuring characters from ABC, ESPN and the Marvel Cinematic Universe as part of the 2022 Tucson 'Question Everything' creative platform.