Audi is strengthening its development capabilities in China with a significant broadening of its R&D scope in the region and an expansion of its local Audi China R&D team. The new Audi China Building supports the brand's efforts to establish additional research and production capacities in the country. The R&D facility will also serve as a key innovation hub for the next generation of Audi technologies.
With the enlarged R&D team, Audi China will expand its local R&D capabilities in the market in close alignment with AUDI AG. Audi China is systematically investing in smart cockpit technologies, innovative display concepts, intelligent voice control systems, and connectivity solutions.
The new Audi China Building is located in the heart of Beijing's North Central Business District, spanning over 6,000sqm across five floors The development team is also working on brand-shaping user interfaces and experience designs as well as China-specific vehicle designs.
In addition, the R&D team and its counterpart in Germany work together to define and develop product features for new electronic architectures, including advanced driver assistance systems and automated driver systems.
The new Audi China Building, located in the heart of Beijing's North Central Business District, spans over 6,000sqm across five floors and accommodates all departments of the Audi China R&D division. In a dedicated area, Audi Design China uses advanced digital tools such as VR headsets and digital drawing tablets to create new car designs.
Audi has a long history of developing specific products and technologies for the Chinese market. Along with the founding of Audi China in 2009, the local R&D division was formally established as a fully integrated satellite of AUDI AG's technical development division in Ingolstadt, Germany.
With the enlarged R&D team, Audi China will expand its local R&D capabilities in the market in close alignment with AUDI AG. Audi China is systematically investing in smart cockpit technologies, innovative display concepts, intelligent voice control systems, and connectivity solutions.
In addition, the R&D team and its counterpart in Germany work together to define and develop product features for new electronic architectures, including advanced driver assistance systems and automated driver systems.
The new Audi China Building, located in the heart of Beijing's North Central Business District, spans over 6,000sqm across five floors and accommodates all departments of the Audi China R&D division. In a dedicated area, Audi Design China uses advanced digital tools such as VR headsets and digital drawing tablets to create new car designs.
Audi has a long history of developing specific products and technologies for the Chinese market. Along with the founding of Audi China in 2009, the local R&D division was formally established as a fully integrated satellite of AUDI AG's technical development division in Ingolstadt, Germany.
